Jura & Three-Lakes Marketing

Officially created in 2012 as an association under private law, Jura & Three-Lakes is responsible for managing and promoting a key tourist destination both in Switzerland and abroad by developing a shared vision and culture based on the region’s diverse cultural sensibilities and many strengths.

Inspired by a team effort during the Expo.02 national exhibition, this project arose from a political desire to consolidate the key economic and human resources of the Jura and the Pays des Trois-Lacs tourist offices to offer visitors the very best of a unified tourist region, based on a model that is the only one of its kind in Switzerland.